About Me

hi, i’m alida

– Founder of Equip Motivated Women

I am a registered Life and Business Coach, and the heart behind Equip Motivated Women (EMW). My greatest passion is helping women discover their inner strength, embrace their worth, and create lives that are not only successful, but also deeply fulfilling.

For as long as I can remember, I’ve had a deep love for people. I believe that every woman holds within her the potential to rise above limitations and become a power tower—a woman who is strong, confident, and unapologetically herself, without losing her natural femininity.

My Story: Why Equip Motivated Women Exists

At the heart of Equip Motivated Women lies my belief that every woman deserves to live boldly, love deeply, and step fully into her potential without apology.

For years, I saw how so many women—myself included—were carrying invisible barriers: self-doubt, societal expectations, and the quiet fear of not being enough. These limitations weren’t a reflection of their capabilities, but rather of the stories they had been told and learned to believe.

That’s why I created Equip Motivated Women. My vision is to empower women to break through those limitations and claim their rightful place as confident, purpose-driven leaders of their own lives.

My mission is to equip them with future-focused tools, grounded in gratitude, kindness, integrity, and honesty, so they can live in alignment with their values and dreams.

I believe transformation doesn’t mean losing who you are—it means becoming more of who you were always meant to be. My philosophy is simple: growth is self-directed, change is possible, and every woman has the power to design a life she loves.

Equip Motivated Women is my “why”—a movement born out of the conviction that when women rise, they don’t just change their own lives, they inspire generations.